A beautifully designed history of iconic nonprofit advertisements.
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An activist surveys socially conscious advertising strategies as he melds an illustrated memoir with advice and critiques of runaway capitalism and environmental damage.
With hundreds of millions of dollars spent daily on razzle-dazzle advertising, “corporate or commercial interests dominate mass-media, ‘free-speech’ ad expressions in the US,” notes career adman Mander (The Capitalism Papers, 2012, etc.). Despite titans like the Jolly Green Giant and the Geiko Gecko, this book argues, noncorporate campaigners operating on “exquisitely small budgets” have produced ads that have had “startling success” in public engagement. Many were one-offs with short newspaper runs that maximized their efficacy through a careful blending of jarring headlines and images with informational text. As the co-founder of the United States’ first nonprofit ad agency, Public Interest Communications, and a lifelong environmentalist and critic of capitalism, Mander is perhaps the nation’s most experienced activist advertiser. He devotes significant attention to his own years in the profession, which included antisemitic experiences such as being told by a Park Avenue ad agency in 1959: “Your hair is too kinky; try Seventh Avenue.” That initial brush with the discrimination in the industry began the yearslong transformation of an Ivy League business school graduate “from Adman to Anti-Adman,” which led to his co-founding of PIC. A skilled writer, Mander gives engaging behind-the-scenes looks into the opposite worlds of advertising and nonprofits, describing the backstories of effective ads for groups such as the Sierra Club, Planned Parenthood, and Friends of the Earth. Yet the undisputed stars of this book are the socially conscious advertisements themselves, which are reprinted in full-page, high-quality images and deal with topics from animal rights and the environment to gun control. Indigenous voices and perspectives, also heard in Mander’s previous books, are highlighted in critiques of environmental degradation and unfettered capitalism. The book ends with tips (“Secrets of Success”) for activists and nonprofits on how to create high-impact advertisements on a limited budget, though it leaves you wondering how the book’s print-centric approach applies to social media.
A beautifully designed history of iconic nonprofit advertisements.Pub Date: Sept. 27, 2022
ISBN: 978-0-907791-81-2
Page Count: 136
Publisher: Synergetic Press
Review Posted Online: Sept. 20, 2022
Kirkus Reviews Issue: Nov. 15, 2022
Review Program: Kirkus Indie
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BOOK REVIEW
The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.
Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.
If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.Pub Date: Sept. 1, 1998
ISBN: 0-670-88146-5
Page Count: 430
Publisher: Viking
Review Posted Online: May 20, 2010
Kirkus Reviews Issue: July 15, 1998
Categories: GENERAL BIOGRAPHY & MEMOIR | BIOGRAPHY & MEMOIR | PHILOSOPHY & RELIGION | PSYCHOLOGY | HISTORICAL & MILITARY
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BOOK REVIEW
BOOK REVIEW
BOOK TO SCREEN
“A record is so much better when you can believe it.” Dylan is clearly a believer, and he will convince readers to follow.
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The iconic singer/songwriter reflects on a lifetime of listening to music.
Nostalgia abounds in Bob Dylan’s eclectic and eccentric collection of impressive musical appreciations. Examining 66 songs across numerous genres, going back to Stephen Foster’s “Nelly Was a Lady” (1849), the author offers an extensive hodgepodge of illustrations and photographs alongside rich, image-laden, impressionistic prose. There is no introduction or foreword. Instead, Dylan dives right in with “Detroit City,” Bobby Blare’s 1963 single: “What is it about lapsing into narration in a song that makes you think the singer is suddenly revealing the truth?” Throughout the text, the author is consistently engaging and often provocative in his explorations. Regarding “Witchy Woman” by the Eagles, he writes, “The lips of her cunt are a steel trap, and she covers you with cow shit—a real killer-diller and you regard her with suspicion and fear, rightly so. Homely enough to stop a clock, she’s no pussycat.” Deconstructing Willie Nelson and Merle Haggard’s “Pancho and Lefty,” Dylan describes songwriting as “editing—distilling thought down to essentials.” We can see the author’s mind working, reminiscing, but there’s little autobiography here. Where needed, he tosses in some prodigious music history and biography, and some appreciations read like short stories. Often, Dylan straightforwardly recounts what a specific song is about: “By the time you get to Phoenix it will be morning where she is, and she’ll be just getting out of bed.” Pete Seeger’s “Waist Deep in the Big Muddy” is a “remembrance of things past,” and Dion and the Belmonts’ version of the Rodgers and Hart song “Where or When” is about “reincarnation.” Also making appearances are Carl Perkins, Perry Como, The Clash, Roy Orbison, Cher, Rosemary Clooney, Johnny Cash, Judy Garland, Nina Simone, Frank Sinatra, Elvis Presley, the Allman Brothers, and the Grateful Dead. Bobby Darin and Willie Nelson appear twice.
“A record is so much better when you can believe it.” Dylan is clearly a believer, and he will convince readers to follow.Pub Date: Nov. 1, 2022
ISBN: 9781451648706
Page Count: 352
Publisher: Simon & Schuster
Review Posted Online: Oct. 31, 2022
Kirkus Reviews Issue: Dec. 1, 2022
Categories: BIOGRAPHY & MEMOIR | ENTERTAINMENT, SPORTS & CELEBRITY | GENERAL NONFICTION
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SEEN & HEARD
SEEN & HEARD
SEEN & HEARD
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